Ontada Learn: Digital Education for Oncologists

We make it easy to connect with busy oncologists on-the-go
The competition to bring drugs to market faster and the rising number of “no see” physicians has made educating oncology providers more challenging than ever. Through diverse digital channels like email and podcasts, we deliver your product messages and clinical insights to the oncology providers who need it most, when they need it — no matter how hectic their schedules might be.
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Updated at the speed of oncology
Powered by our proprietary EHR and one-of-a-kind connections to practicing oncologists, our digital education programs are constantly refined to adapt to changing needs so your brand, clinical and product-specific messaging are always at the fingertips of oncology providers. Everything starts with our proprietary EHR, iKnowMed®. Used by Onmark practices and the nation’s leading community oncology network, The US Oncology Network, iKnowMed seamlessly integrates into thousands of providers’ hectic schedules to keep them updated on the latest in cancer care advancements. We can deliver tailored messaging to practicing physicians on a timelier cadence. For instance, physicians who have already made an off-pathway treatment decision can be notified of side-effect management and patient management education options in near-real time.
Discover iKnowMed
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Tens of thousands of oncologists — at your fingertips
Our exclusive partnership with OncoPrescribe makes it easier than ever for oncologists to stay educated on changing information like biomarkers, treatment options, and disease management. Through the OncoPrescribe website and weekly newsletter, we can reach more than 13,000 subscribers, including over 10,000 physicians, with critical brand, clinical and product-specific messaging. A four-week cycle of these messages can garner more than 165,000 impressions for your brand. You can also strengthen your presence with banner ads on peer-written articles created in collaboration with Ontada and distributed to three separate recipient groups. Articles can gain up to 20,000 full article views, while banner ads surpass industry standards with 4-4.5% click-thru rates.
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Empowering oncology breakthroughs through provider education and engagement

18,000+
Number of email recipients through The US Oncology Network
13,000+
Number of subscribers through our exclusive partnership with OncoPrescribe, including 10,000+ MDs
50-60%
Open rate for messages distributed to engaged providers in The US Oncology Network, a rate well above the industry average
23,000+
Number of HCP recipients reached through banners and articles
50-70%
Average watch rate of study videos, exceeding the industry average

Real connections to real-world oncologists to help you create surround sound messaging

Reach busy oncology providers

Our personalized, multimedia education options enable busy oncology providers to learn in the way that best suits them. Integrated digital education options deliver timely clinical insights that enhance provider decision-making, as well as improve patient outcomes.

Extend your reach

A trusted internal team will work diligently to drive therapeutic information-sharing and education to providers at all levels of the practice. Providing operational, audience generation, and onsite support, we aim to maximize interactions with key provider segments.

Drive awareness to innovative treatments

Ontada Learn provides disease state education through continued engagement opportunities for community oncologists. Life sciences companies can utilize this platform to disseminate information about new treatment options and their benefits to healthcare providers, ultimately improving patient outcomes and advancing the field of oncology.

Education that inspires clinical confidence

Part of providing the best possible care for patients includes staying up to date on the latest breakthroughs and advances in cancer treatment. We aim to keep you informed of the latest clinical data and advancements to enable you to provide leading-edge care.

Better understand provider challenges

We believe there is tremendous value in a mutual exchange of insights, ideas, and expertise. Our in-person and virtual community forums provide an extraordinary opportunity for you to engage with oncology providers in an interactive environment to share ideas and gain insights to optimize and accelerate your launch.

Foster peer-to-peer education

Through PeerTrax, a timely nonpromotional peer-to-peer channel, we can seamlessly embed real-time peer-to-peer educational opportunities within the provider workflow for minimal disruption and maximum convenience. This integration into iKnowMed and Clear Value Plus makes it easier for providers to schedule in real-time the educational opportunities that fit their hectic schedules and customized needs.

Integrated digital education opportunities with unmatched reach
E-announcements
Customized, unique email communications that send crucial product information directly to 18,000 key oncology decision-makers within The US Oncology Network and beyond. Targeted messages achieve impressive engagements with an average open rate of 25-40%, significantly surpassing industry standards.
eLearn Now is a dynamic 12-month educational program that delivers tailored, sponsor-provided content to enhance clinical decision-making for physicians and APPs. The program features a series of educational emails, strategically aligned with clinical pathways in iKnowMed to ensure relevance and maintain high engagement. New innovations include clinical alerts, a comprehensive educational offering with progressive content in each email, and side-effect management and patient management education.
PeerTrax is a non-promotional, educational service that facilitates real-time expert peer collaboration for The US Oncology Network physicians treating rare or complex cancer cases. By integrating directly into the iKnowMed and Clear Value Plus system, it offers seamless scheduling and engagement opportunities, enhancing the physician's ability to provide quality care through informed decision-making.
Banner ads are strategically placed on the weekly OncoPrescribe newsletter and website to make sure the latest advancements in cancer care reach a wide and relevant audience. A significant digital footprint of over 150,000 impressions per 4-week cycle and a robust click-through rate of 3.5-4.5% can help enhance the impact of product messaging and clinical insights and increase engagement and visibility among diverse audience types.
The expert opinion package delivers expert insights and opinions to over 23,225 healthcare professionals through targeted emails, enhancing visibility and engagement with banner ads. It is designed to drive awareness of new innovations and treatment options in oncology and increase engagement among healthcare professionals by providing critical disease state education.
Banner ads on thought leader articles written by peers in collaboration with Ontada are another innovative way we can educate oncology providers on the latest cancer care advancements. This program uses an omni-channel approach to reach over 18,000 healthcare professionals with product messaging and clinical insights, while also supporting key performance indicators and enhancing patient outcomes.
CENTR case study videos, developed by Ontada, enhance clinical decision-making by reviewing clinical cases of patients or ailments and providing real-world context supported by relevant data. These 20- to 30-minute videos reach more than 10,000 oncologists and medical staff within The US Oncology Network and Onmark practices and are accessible on-demand for flexible learning.
OncoTalks is a new, dynamic educational tool tailored for auditory learners, featuring concise 10-minute sessions hosted by distinguished disease state or product experts. OncoTalk podcasts are distributed to over 18,000 recipients within The US Oncology Network and Onmark practices and can enhance visibility and engagement through accompanying banner ads. Available on-demand on popular podcast platforms, OncoTalks significantly extends your reach and impact in the oncology community, supporting ongoing medical education and brand awareness.
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Talk to a digital education expert
Our integrated digital education delivers timely clinical insights that enhance provider decision-making and improve patient outcomes. ​Ready to learn more?
Reach out

Ontada is an oncology technology and insights business dedicated to transforming the fight against cancer. Part of McKesson Corporation, Ontada was founded on the core belief that precise insights — delivered exactly at the point of need — can save more patients’ lives. We connect the full patient journey by combining technologies used by The US Oncology Network and other community oncology providers with real-world data and research relied on by all top 15 global life sciences companies. Our work helps accelerate innovation and powers the future of cancer care.
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